Long sales cycles are the norm in large IT Services deals. Yet they cause much systemic stress in the urgency to close the deal 'in this quarter'. Here are three key questions to consider...

R U Srinivas, Founder, idli factory ( http://theidlifactory.com/ ) shares the origins of his successful value proposition. He serves customers the ageless and timeless South Indian staple, the idli, re-shaped, packaged and served to eat on the go.