One of the most sobering statistics for start-ups is that only 1 in 2 of them exist at their 5th anniversary. So, what is the secret of those that have made it? It comes down to three customer-focused principles in the early years
Long sales cycles are the norm in large IT Services deals. Yet they cause much systemic stress in the urgency to close the deal 'in this quarter'. Here are three key questions to consider...
R U Srinivas, Founder, idli factory ( http://theidlifactory.com/ ) shares the origins of his successful value proposition. He serves customers the ageless and timeless South Indian staple, the idli, re-shaped, packaged and served to eat on the go.
