Leading corporates have articulated Work-from-anywhere policies
· trust and an outcome-based culture at Tata Steel
· flexible and hybrid work model at Google,
· “three hub policy” – home, office, client site at KPMG
So, “𝐈𝐟 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐞𝐬 𝐜𝐚𝐧 𝐰𝐨𝐫𝐤 𝐟𝐫𝐨𝐦 𝐚𝐧𝐲𝐰𝐡𝐞𝐫𝐞, 𝐰𝐡𝐲 𝐜𝐚𝐧’𝐭 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐠𝐫𝐨𝐰 𝐞𝐯𝐞𝐫𝐲𝐰𝐡𝐞𝐫𝐞?”
In my interactions with decision-makers, I see three emerging trends
· pandemic induced caution, giving way to “itchy-fingers” ready to do something different.
· availability of lower-cost capital, making the spread-sheet projections very rosy.
· fear of missing out on opportunities that will make them look foolish in retrospective
Nataly Kelly, in a recent HBR article, provides a three-part MARACA framework for a more targeted expansion strategy:
· Market Availability (MA): The size of the new market relative to other markets
· Real-Time Analytics (RA): Current performance in a given market, relative to the markets.
· Customer Addressability (CA): Degree of Difficulty to address the specific needs of this market.
The fundamentals of assessing a market have not changed, and leaders should continue to have a disciplined approach.
Pic Credit: https://www.needpix.com/photo/1158737/